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 VICEVERSA. DESIGNED FOR FUN AND FUNCTION


Viceversa was founded in 1983 as one of Italy's first stores for trendy household items. It also became the Italian distributor for key international design brands. The store's succes quickly proved that the owners had an unmistakable sense for what the trendy consumer wanted.
Using their retail experience, the company expanded into design and production under its own name in 1985. Initially, the items were sold only in Italy where the Viceversa became a reference for trendy, fun items for daily life.
Recognizing the demand for Italian design was growing everywhere, Viceversa opened international operations in Hong Kong in 1985.
Incessantly, Viceversa, searches the world for the best, most original product ideas and designs. Then, the products are realized and produced in the Far East with newest technology for the best quality at an attractive price.
International teamwork and the sure sense for trends give Viceversa the leading edge for creating products for everyday life of the world's trendy crowd.
Today, in a world full of technology, function is assumed, but even with endless choice, it is a challenge to find things that are fun and express individuality, especially for one's personal environment.
Thus, Viceversa believes in creating products for daily life, designed for function and fun. With design, shape, finish and colour, Viceversa brings unexpected accents to daily life.
Everyday things like household items and furnishings are transformed into extraordinary objects expressing individual style. Instead of drab uniformity, the world come alive.

Italy
Viceversa - Edizioni Design Spa
Via Dello Stelli 3, Vallina
50010 - Bagno a Ripoli - Firenze - Italy
Tel. +39 055 692041 / Fax +39 055 696443
www.viceversa.com
E-mail: info@viceversa.it

Hong Kong
Viceversa International Ltd.
Unit 2002-2006
20/F Metropole Square,
2 On Yiu Street, Shatin, N.T. Hong Kong
Tel: +852 2339 1064 / Fax: +852 2336 4451
E-mail: info@viceversa.com.hk



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In cooperation with:
M.Angeles Fernández Alvarez

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