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 WHY IDEAMAGAZINE.NET


Here it is. A new magazine; what's new about it? you might wonder... It's just another periodical publication which can be confused among loads of other similar ones.
Well, IdeaMagazine.net is only another magazine. That's right. However, it must be stressed that first, it's very innovative because of the medium it uses – Internet, and second it's original for its topics. These two features identify "ideamagazine.net" as a service magazine and, at the moment, there aren't many magazines belonging to this category.

The main topic IdeaMagazine.net will focus on is the reality of small and medium-sized enterprises. In fact, at the beginning of a new millennium, SME system has to meet new difficult challenges. On one hand, the traditional characteristics that made them successful such as flexibility, strong specialisation and fewer difficulties when taking important decisions, are still crucial. On the other hand, challenging the contemporary global market involves taking into consideration other viable factors such as strategic and positioning innovation, communication and service, which have been neglected up until now.
First of all innovation – technological, formal or affecting the management of the enterprise, is the basic step to take. In addition, another fundamental aspect to consider is the need for the companies to have a clear collocation on the market, to interpret it correctly and, possibly, to anticipate new trends. Moreover, real co-operation with large distribution, which doesn't seem to exist yet and must still be invented. In fact, it's more likely that SMEs consider proper collaboration with large distribution a menace rather than a real opportunity. Besides, competition, which increasingly relies on immaterial factors, so that it'll be impossible to neglect exploiting successful communication strategies which can guarantee to the companies a good placement on the market and visibility. Finally, it must remembered that the possibilities for companies to have their own distinctiveness are not only based on the products designing, but also on the services linked to them.
In this kind of framework, it's the designer who can be acknowledged as one of most prominent roles among the human resources of a company, especially of SMEs, where he is usually the only consultant they have. In fact, it's to him that companies address for help both exploiting his professional and traditional skills (designing products) and requiring him to plan possible strategic "settings" and corporate identities.

IdeaMagazine.net started from these considerations and moving on from the world of design, aims to analyse SMEs opportunities in a globalised market by inquiring into the world of marketing, management and research as well.

As stated above, IdeaMagazine.net is meant to be a service magazine whose purpose is to catch the attention of not only few curious readers, but of the experts; the editorial goal is to try to stimulate them and all those who work in the SME system by providing useful information to improve their work such as case histories of some successful companies, news about events and congresses on innovation and about financial opportunities of national and international bodies that often remain to be dealt with.
Text by:
Giuseppe Lotti

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