| PORRO / MILAN INTERNATIONAL FURNITURE FAIR 2005
Porro was founded in 1925 in Brianza, the heart of quality Italian furniture production. It is still held by the family and it gradually acquired a wide share on the international market by means of severity and discretion by joining the artisan tradition quality with sophisticated production technologies.
Porro, envolved in design furniture from the early beginnings of the booming Italian design of the sixties, proudly enjoyed and enjoys the collaboration of some of the leading Italian and European designers: Piero Lissoni, Ferruccio Laviani, Jean-Marie Massaud, Christophe Pillet, DECOMA Design. The result is a product that is discreet yet rich in design terms, where the rational point of view of the project combines with the great emotional charge produced by a furniture piece.
In the heart of Milan, Porro recently opened his proper showroom, but thanks to some important partnerships all over the world, such as Shanghai, New York, Bangkok, Sydney, Moscow and Malta, the concept of its style has been managed according to the Company project. Porro production is embracing day and night systems, beds, tables, chairs, bookcases and containers, giving a multi-faceted and flexible offer, where the choice of finishes, such as wood, glass, marble and aluminium differs the products personalizing them. The selection of materials and their duration over time, the attention to individual parts, the study - patented - of the technological details.
Porro will celebrate their 80 years anniversary by presenting, during 2005 Furniture Exhibition at Milan, an institutional space that will show innovations and technical restyling. In a milk-white stand, designed by Piero Lissoni, art director and designer of many items, you will see a non-stop change of an aesthetic set that follows Porro project canons. The stand will be built around a central square room formed by System NXT, model of Porro factory philosophy.
System NXT will be presented with four impressive white bookcases with shelves of different dimensions. It will be placed in such a way to underline the importance that this product means for Porro factory. It will be a composition that will show, in spite of its extreme linearity and lightness, the force of a project that has been born in 1970 but that is in continuous evolution and therefore always up-to-date.
Porro factory will pay great attention to contract section and they will present, during 2005 Furniture Exhibition, the development of HT system.
HT Office, by Piero Lissoni, has been the development of the above atout and it will be totally dedicated to the office.
In 2005 Furniture Exhibition the evergreen system Modern will present 360° technical and aesthetic changes. It will definitively be made with Mongoi finishing and will be equipped with a new opening system: two "L" sliding and super imposable doors for a comfortable and liveable home.
Storage will be presented with white external parts and Mongoi internal parts finishing: Storage battente, Storage pieghevole, Storage scorrevole, Storage complanare, Storage cabina armadio, Storage maniglie.
All products will be white coloured and from the aesthetical point of view some of them - Ram and Beam Glass tables - will change look. RAM, an elegant and plain table, has been presented last year in black model while now it will be white with the same material finishing.
Beam Glass will become 'Ice Beam' with the method of white back-lacquered safety glass and it will perfectly live in the stand.
Full and soft forms distinguish this seat Truffle by Jean-Marie Massaud. It looks like a giant sponge or, especially in the white version, a huge squashed golf ball whose indentations have been deformed under pressure.
This project, Pebble, comprises small stone tables in three different sizes. They are absolutely informal complements, designed to fit into a variety of settings. They are small masses with harmonious forms that can also stand on their own. They represent the first complement made with stone and bring out the natural element in any setting.
Clear and pure lines for Christophe Pillet's chaise longue Nouvelle Vague: a open "S" with an absolutely essential form. Perfect both in the living areas and in the bedroom, the seat is complemented by an oval footstool offering an even more relaxing position.
The careful research into materials, one of Porro's strong suits, has led to the creation of Nouvelle Vague in thermoplastic.
The family of storage units welcomes a newborn from the hand of Germany's Ingo Strobel: 4by8. They are about light stackable aluminum boxes with a glossy finish. The boxes are fitted with special fasteners so they can also be connected side to side.
Decidedly in line with Porro complements, Matthias Hickl's Tilts are solid, charming and colorful multifunctional objects. Approximately 50 cm high, they function as small tables, places to set things or stools. They can be used anywhere in the house, even in the bathroom. The playful form is achieved by offsetting the legs with respect to the seat, evoking the image of a moving animal.
Scent designed by Piergiorgio Cazzaniga has drawn its inspiration from the idea of reinterpreting the sleeping function. Scent has been manufactured in cedar wood without any hardware.
Birch flexible staves and natural pure latex will allow a very relaxing sleep. You will see a great attention to ergonomics and oriental sleep philosophy without losing sight of functionality. The simple but well-structured and multipurpose bed will show two details: a magazine compartment under the structure and a padded headboard that can house pillows.
Lipla by Jean-Marie Massaud is a low and gently formed queen sized bed. It is relaxing not only for the body but also for the eyes. By relaxing the customary right angle between the headboard and the mattress, Massaud has sought to achieve a continuum free of abruptness. The result is soft lines upholstered in a very elastic textile that closely wraps the form and gives even more visual uniformity to the project. The harmony of its forms, the choice of obtuse over right angles, the particular conformation and the use of upholstery allow Lipla to venture out of the bedroom and enhance a lounge with its alternative function of a low couch.
Ferruccio Laviani has designed an elliptical table, TL1, for Porro with fluid and sinuous forms. It is proposed together with a carpet designed to give emphasis to the concept that generated it: a delicate structure that is striking and sparks curiosity because it seems to flow out of the floor in defiance of the laws of physics, 'magically' supporting itself on just a few square centimeters.
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