| SEGIS / MILAN INTERNATIONAL FURNITURE FAIR 2005
The small Tuscan firm Segis, founded by Franco Dominici in 1983, grew quickly and the collaboration with architect Carlo Bartoli was a fundamental phase of this development, under his art direction internationally renowned designers joined the company.
Successful tables and seating are flanked by an especially contract oriented upholstered goods collection – Alphabet designed by Roberto Romanello –, soon welcomed in Europe as well as in the United States.
Both ISO 9001 and 14001 official certifications are further cornerstones of the companies sensitivity to quality and environment issues. In 2003 Segis acquired a large showroom in central Milan, an ideal space to display the products of the brand, a real stage for the promotional and cultural events that have wholly integrated into Milan's design circuit.
Segis, Delight and Multipla are three brands of the same group joined by a deep connection.
One might think Segis, Delight and Multipla just follow a market need: in fact they offer seating, tables, upholstered goods and accessories, made of different materials yet with a coordinated design and finishing to create pleasant interiors with "family feeling". But reality involves a wider ranging strategy. The three companies are connected by more important elements, such as constant research for original and elegant design, quality care and use of innovative materials and technologies. Everything supported with a huge industrialized effort, to make these product affordable, despite their high technical and aesthetic contents.
This year, at the Milan International Furniture Fair, Segis presents two new products.
Kimono – realized by Carlo Bartoli design –, is an upholstered stacking armchair with removable cover, frame in high resistance steel available in chromed or powder coated finish. Internal shell in plastic material, polyurethane padding, armrests in black tecnopolymer with textured finishing.
On the occasion of the Salone del Mobile a particular covering material is proposed: a polyurethane film on polyester support which looks like a brushed metal surface available in different gradations of changing colour.
Trono – stacking chair designed by Sottsass Associati (Ettore Sottsass Jr., Christopher Redfern, Zoran Jedrejcic) –, is also conceived for the outdoor use, entirely made with a single injection of thick technopolymers thanks to its special geometrical shape, allows high structural performances. The chair is available in naylon for the translucent finishing or in poly-carbonate for the transparent finishing. The chair could be easily transformed into an armchair by applying on the back the accessory Cappuccio made in Polypropylene, with a half-luster finishing and is available in different colours.
At least, we report some products about already showed in the recent last seasons: Nami – contract seat by Paolo Crescenti –, Alphatables – tables with "tray" tops by Paolo Romanello –, Pacific – chair by George J. Sowden –, Blitz – chairs and armchairs by Carlo Bimbi and Paolo Romoli –, Breeze, Wing, Cloud and Poppy Star – seats by Carlo Bartoli –, Charlie – chair by Carlo Bimbi and Nilo Gioacchini –, Network and Noon – chairs and stools by Archirivolto –, Et Voilà and Clip-Clap – little tables by Sergio Giobbi –, Please – armchair by Isao Hosoe and Etien Veeman –, Stop&Go – community seats by Alberto Lievore, Ilse Altherr and Manuel Molina –, Uno – an amazing chair designed by Carlo Bartoli realized using the R606; an innovative and prodigious material created by Renzo Fauciglietti –, Alphabet – armchairs, sofas, small armchairs, canapé, pouffs, and chaise-longue collection created for the tuscan company by Roberto Romanello including: Alpha, Beta, Beta 2, Beta S, Delta, Delta 2, Delta 2-S, Fi Large, Gamma, Hi-Fi, Hi-Omega, Lambda, Mi-Longue, Omega, Omega 2, Vu and Vu 2.
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