| CASAMANIA by Frezza / MILAN INTERNATIONAL FURNITURE FAIR 2006 |
Casamania is the brand which is reinforcing a clear identity in comparison with the original structure of Frezza, office furniture oriented, ranging in the projects field with a universe of items which space from the furnishing systems to the floor lamp, the chairs and lights, to the furnishing accessories. A production in full explosion, mostly to the home furniture dedicated but suitable also for the contract and office market.
In fact, founded in 1984 Casamania by Frezza has considerably grown in few years, as testified not only by its structure but also by its reached success in the Italian and export market. Casamania wants as primary aim, to offer attracting products, functionally and aesthetically rich and good for different furnishing solutions, products characterized by colour which gives happiness to any home space. The company has achieved a good experience in the accessories, but especially in the modular systems which are right in any situations, any space: home, office or shop.
Casamania is present for the 45th International Furniture Fair in Milan, the most prestigious and important fair worldwide for manufacturers of contemporary design. Casamania takes the opportunity to debut 14 new products in contemporary design, 6 of which come as a result of a first-time collaboration with revolutionary designer Karim Rashid.
Karim Rashid has conceptualized the Kant cantilevered stool, which blurs the line between art and nature to masterfully manifest the proclamations of the great philosopher.
The stool is unique in its form and powerfully reliable in its function, produced in recyclable reinforced polypropylene, with carrying capacity of up to 200 Kg /440 lbs. of weight despite its characteristic cantilevered construction.
The seven colour options for the structure and nine colour options for the seat render a total of 63 colour variations and a truly versatile stool reflective of constantly changing needs in the contemporary world. The material is certified Polygiene, rendering the product antibacterial.
The Korzina garbage can is a kute plastic android that reaps energy from trash, maintaining a clean and neat space. This feminine garbage discreetly consumes and contains rubbish, and as designer Karim Rashid explains, then "swells from its contentment of digestive bliss".
It takes its name from the Russian language, translating simply as can, but Korzina is much more: sexy and stimulating, attentive to our needs to dispense of unwanted objects and materials that clutter our space.
The Zontik umbrella stand, curvy cousin to the Korzina garbage can, is a zaftig android that greets like a butler at the door, standing proudly and evincing not the slightest sign of fear or nervousness. Karim Rashid designed this umbrella stand with a replicate form to the Korzina garbage can yet distinguishes its function as he notes: "this time [the object] has large orifices for the plugging in of various umbrellic objects." The feminine-formed Zontik offers six umbrella apertures, and diligently collects and contains any water that may drip from wet umbrellas in a threat to spoil other interiors.
Karim Rashid's Kup design adds delight to the desktop. Designed to serve a smoker's needs for ash disposal, the object is produced in aluminium and can be opened along a horizontal access for easy cleaning. Yet the concept is savvy and, therefore, Kup can serve numerous other desktop needs through its utilitarian form: a smart and discreet paper clip, rubber band, or pin holder.
The Koop pencil holder, designed by Karim Rashid, is a unique and functional addition to the desktop and a perfect mate to the Kup ashtray. Simply flip it over and the form takes on a cavernous shape, ideal for holding paper clips and other small objects. Produced in aluminium, Koop can also be opened along a horizontal access for easy cleaning.
Perfect for the contract market, Karim Rashid has designed the Koon garbage can, fully equipped with an ashtray fixture. Koon recalls its designer's taste for sinuous lines and a clean form, rendering an object that adds a distinct touch of warmth and friendliness to contract market environments.
Whether found in an airport, theatre, hotel or office building, Koon offers itself as a sleek design ready to accept an ample amount of trash, and in addition offers patrons its services as a convenient ashtray as well.
The Vad chair, conceptualized by Italian designer Luca Nichetto, takes its name from the abbreviation for the town of Vadstena, an evocative seaside village in Sweden situated on the banks of Lake Vättern. The landscape that encompasses this beautiful Swedish town is punctuated by lakes, forests and green expanses, characteristics which lend themselves generously to the morphology of this chair. Luca Nichetto describes his design as born from an attentive mix of Nordic-Latin culture and creativity, where the combination of ecology, material research, functionality and style create a modern and versatile product. His approach, in fact, renders a chair with formal cleanliness and sinuous lines, which pays tribute to the tradition of the Scandinavian masters.
The material is certified Polygiene, rendering the product Vad antibacterial.
A concept by designers Gianni Menguzzato and Claudio Nascimben, Stopper is a modular shelving system produced in highly durable aluminium that facilitates utility and design. As a reworking of the original Web modular system, it can be mounted using the supports of the Web system, mounted directly to a wall using the new support units. For a truly minimalist look, it can be fixed to the wall utilizing just the essentials of the system. Simple and quick to assemble, Stopper organizes our books and other display items while giving a tidy and sophisticated look to any space.
The Ubu chair is the result of designer Mario Guidarelli's sculptural manifestation around the concept of concavity and convexity. With this principal in mind as inspiration, the chair had certainly to provide the essential qualities of comfort and practicality as well. Fusing all points of reference and requirement together gave life to an amiable lounge that is strong yet soft, a commodious chair for relaxation. The Ubu chair takes it name from the title and protagonist of the 19th century comedy by Alfred Jarry, French writer and founder of the theatre of the absurd.
The Ubu takes form by means of powerful zippers. The practicality lies in the ability to quickly and effortlessly assemble the chair and to easily transport it by hand.
A stool is always useful and often quite necessary, such as times when we unexpectedly need to add an extra place to the table. The Crossit stool, designed by Mario Guidarelli, allows us to accommodate our spatial needs and do it with an extra touch of panache.
The new XOX coffee table is a concept of American designer Josh Owen. "I conceived of this object using a very basic graphic language as a way of achieving structure and aesthetic form," Owen explains of the design. "The result is an object which has a language of its own - reading like a pictograph for its own construction when disassembled." In fact, the XOX coffee table is like a simple puzzle that is as delightful to assemble as it is to enjoy afterwards as a clean and sophisticated object of intelligent design.
The XX coatrack, designed by Josh Owen, takes its name from the simplicity of its form. Elaborated X's are formed by two intersecting pieces of MDF to achieve the goal of stability and usability while welcoming patrons and gracefully accepting coats and hats. Although harmonious in form, the XX coatrack is not a project of ornamental design but rather of meeting the requirements of utility.
The metal rod is the basic material used in the uprights in Festival, a light, transparent floor or wall-mounted shelving system, with its fixed or mobile containers by designers Adriano Baldanzi and Alessandro Novelli design. The wide range of materials and finish, the various sizes of containers and the special shelves and additional shelves with legs give the opportunity to create separate, flexible and customized solutions with a dynamic, modern and elegant image.
For the production of Casamania 2005 we signaled this followings products:
K4, the simple and light table again by Adriano Baldanzi and Alessandro Novelli.
The distinguishing characteristic of the Alberto clotheshorse, by Fabrica – Rita Joao, Pedro Ferriera – design, which is made using simple and lightweight plastic, lies in the combination of concept and function: to produce an object that meets a practical need and to make the external environments we live in more aesthetically pleasing. Solution-dyed by means of rotational moulding, the garden-friendly Alberto is both sunlight and water resistant.
Always by Fabrica design for Casamania are this interesting products: Biombo, Birdy, Doccia, and Porta-bici.
Jerry is a lamp made to satisfy as many needs as possible. In designing it, Luca Nichetto and e Carlo Tinti bestowed its design to permit lighting: where it is needed, when it is needed, by whom it is needed. Therefore, this lamp may be set upon a table, suspended in the air, or neatly hooked to other objects. The Jerry lamp is made entirely of silicone, an innovative and indestructible material that is soft to the touch and unscathed if it falls or is dropped. The softness of the material and the warm brightness of the colours will satisfy your senses. Jerry loves the sun, water and the cold; resistant to outdoor weather, yet made also to safely satisfy all indoor spaces.
The Unbook bank and bookend by Josh Owen is a modern, discreet, adult piggybank. It is smart because it has dual-functionality: it knows how to behave at home or in the office. Today, surpassing coins and even paper currency, credit cards have become industry standard for common transactions involving the exchange of goods and services. Yet we continue to mint coins and distribute them with regularity regardless of the fact that their value has been reduced to a marginal status. Unbook realizes that most people find carrying weighty and bulky coins around with them a burden and offers itself as a temporary resting place for this loose change.
The Sue stackable chair is the result of the imagination and creative talent by Robby Cantarutti and Francesca Petricich. Their design is based on an analysis of how classic picnic cups can be stacked up, inserted one inside another, in infinite piles. There are no decorative appendages or embellishments. Innovative in form, Sue comes in a wide range of colours, and is available as opaque or purely transparent.
Opus Incertum is a multipurpose object in expanded polypropylene, which can be used to partition different areas of the room and act as a striking display cabinet or bookshelf.
It is not mere chance that the name of this design by Sean Yoo is that of an ancient technique for laying irregular mosaic tesserae, as that is in fact the inspiration for the Opus Incertum. The design was conceptualized in the summer of 2003 during Sean Yoo visit to Pompei, Italy. While walking through the streets of this archaeological site, the designer was particularly struck by the Roman wall-building technique characterized by the distinctively erratic combination of blocks known as opus incertum.
This year the Opus Incertum has been awarded Design Distinction in the Furniture category of the Annual Design Review by I.D. magazine, America's leading critical magazine covering the art, business and culture of design.
Round base, slim stem and cross support are the distinctive features of Hoo, the floor-standing or wall-mounted coatrack, developed by the creative talents of Julian Pastorino and Cecilia Suarez.
The minimalist design and the sober line make it a furnishing item adaptable to any environment.
Finally by CSC the design of the funny upholstered products: Morfeo, Pollon and Lea.
Casamania by Frezza
Via S. Elena 3
31040 Signoressa di Trevignano - Treviso
www.casamania.it
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