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 EDRA / MILAN INTERNATIONAL FURNITURE FAIR 2006


Edra comes out in 1987, and Edra has been the first to use colour in a broad and structural manner, using also deep and bright shades. Without betraying its personality, Edra has shown itself to be capable either of experimenting advanced technologies and of making use of traditional processes and hand manufacturing, that give a unique quality to many of its pieces. Edra tries out innovatory materials such as polypropylene and poor ones such as cardboard and rope.

The striking showcase of new products and collection items, designed by Edra Art Director Massimo Morozzi, makes strategic use of colour to underline the company's quest both for new sensual shapes epitomising comfort, and one-off artistic, handcrafted designer pieces.

At the Milan Furniture Fair 2006 Edra has a dominant colour: White. The abstract perfection of pristine setting and collection pieces forms the ideal backdrop for Edra's vibrant, colourful, sensual new products.

Both the frames and upholstery of Francesco Binfarè's Flap, Damier, and On The Rocks are completely, uncompromisingly white.
White too are the Corallo, Jenette and Vermelha, armchairs by Fernando Campana and Humberto Campana, and Peter Traag's Mummy chairs.
The stand architecture constructed from Massimo Morozzi's modular furniture and wall system, Paesaggi Italiani, is likewise-white.

The new products by Fernando Campana and Humberto Campana are: Kaiman Jacaré and Aster Papposus sofas.

Brasilia, Fernando and Humberto Campana's multisided tables are a chaotic mosaic of reflecting glass pieces. The brilliant colours pay tribute to the designers' country of origin and the stones on which the capital, Brasilia, was built. A medley of different sizes and heights, the shimmering multicoloured shards form a series of magical kaleidoscopes.

Corbeille, by Francesco Binfarè, is an invitingly soft sofa, a warm nest to curl up in. Its basket-shaped woven metal structure is filled with soft, informal, loosely covered cushions. The juxtaposition of fabric and leather highlights the contrast between rigid frame and soft, sensual upholstery.

 Further info about older products are available in MIFF 2005  


Edra
P. O. Box, 28
Perignano, Pisa - Italy
Tel. +39 0587 616660
Fax +39 0587 617500
www.edra.com

 
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in cooperation with:
Mariagiulia Graniti




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