| SAWAYA & MORONI / MILAN INTERNATIONAL FURNITURE FAIR 2006
Founded in 1984 as a result of an idea by William Sawaya and Paolo Moroni, the company bases its production on a number of exponents of contemporary design with differing cultural backgrounds and design concepts. Almost as though to pay tributes to the many jargons that have characterized form in the last two decades of Italian furniture.
The results: products with a strong presence, sometimes subtly poetic, all of them free form the constraints of trendiness.
Michael Graves, one of the first designers to have worked for the firm has for example imbued the design with the all-American dream of other times. Luigi Serafini has on the other hand found fertile soil for his surreal imagination, and yet others, like Charles Jenks, Kazuo Shinohara, Oswald Matthias Ungers, Jean Nouvel, Zaha Hadid, John Maeda, Alfredo Arribas, Antonio Citterio, Toshiyuki Kita, Marcello Morandini, Mario Cananzi, Toni Cordero, Terry Dwan Borek Sipek, Ron Arad, Richard Hutten, Ginbande, Michael Young, Matthew Hilton, Platt+Young as well as William Sawaya, have put the stamp of their own historical or symbolic allusions on their designs for Sawaya & Moroni.
The resulting production comes together in the followings products 2006:
Fuller by Setsu and Shinobu Ito is a seat with the shapes of Pop Age, similar to a rock soft. Is covered in woven and hide.
Icy is a seat like a diamond. With structure in steel, has the chines evidences that it contributes to render its geometry clearer.
No end by Jakob + McFarlane is a sofa. The padding is constituted by a puzzle of triangles, reinforced and covered in hide or woven.
High Light by William Sawaya, is a drawer unit. Constituted from a folded slab of acrylic, whose analogy with a paper sheet is marked from the driven in handwriting, it receives in the lateral cuts a series of drawers (height=12 cm) in alveolar aluminum covered in wood.
Audrey is a light chair, reinforced in polypropylene with glass fiber, printed with the air blowing system. Audrey goes in the direction of Maxima – chair and armchair –, and Bella Rifatta again by William Sawaya.
The Barok and Roll collection by Sawaya & Moroni is become larger with precious, baroque pieces: Girl's best Friends. A table, an abat jour and a clothes-hook, with support in steel and diamonds in acrylic.
The collection, that it previews new seats and stools, receives also Maua Huni: the candlestick designed by Ingrid Gossner, created in 1992 in iron and proposed today in different measures and colors.
Jugend Ludo by Roberto and Ludovica Palomba, is a simple bench, dense of historical evocations.
O'Ratio by Tim Watson is a modular shelving in aluminum slab and acrylic. The elements in acrylic render evanescente the structure.
Again by Tim Watson: Arthur C., two lamps of strange shape and colours.
At last, of the past seasons we notice the following products:
The seating collection by Michael Young – composed by My 68 Chair, My 72 sofa, My 74 bench, My 71 table –, the Patty Diffusa armchair, Darwish seat, Agrado table, the Cinquanta and Eloiiise seat, the Flo' chair – all designed by William Sawaya –, the Moraine and Glacier sofa, the Stalactite table, Z-Play seats – all by Zaha Hadid –, XXX ottoman by Mario Cananzi, the Bikini and Odissey sitting by Aristotele Frangis, and and the showy seat It designed by Jakob + Mac Farlane.
Sawaya & Moroni
Via Andegari, 18
20121 Milano - Italy
Tel. +39 02 86395212
Fax. +39 02 86464831