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 DE SEDE / MILAN INTERNATIONAL FURNITURE FAIR 2008


Furniture from de Sede tells its own story - of life, of dreams, of comfort and security. The de Sede label stands for clear-cut forms, elegance, streamlined magic and a strongly developed sense of colour.
The internal design staff of de Sede is flanked by renowned architects and designers. Among the most famous authors of exciting models include: Hugo de Ruiter, Paolo Piva, Santiago Calatrava, Claudio Bellini and Antonella Scarpitta.

For nearly 50 years, they have been uncompromising in your commitment to traditional craftsmanship, to quality and to innovation.
For it is only in this way that de Sede has grown to become a leading brand of international note. In addition to quality and know-how, the company's philosophy also focuses squarely upon loyalty. Loyalty which strengthens the company's position vis--vis the competition. Loyalty can be a very important quality. The ISO 9001 and ISO 14001 management certification awarded to de Sede bears witness to our unstinting striving for quality.

de Sede presents many new products at the Milan International Furniture Fair 2008:

Antonella Scarpitta's trademark is eye-catching style imbued with an authenticity that is unlikely to be encountered elsewhere in the realm of design any time soon. Her latest creation for de Sede - DS-3 - is an uncompromising, individual approach to form that draws the eye and stirs the desire to own seating such as this. It is nothing less than the uncluttered translation of a heartfelt quest for perfection. The concept behind it deliberately stresses the sofa's inimitable form, which - with the cubist lines of its seating - ensures comfort "de haute gamme". Each tiny nuance is flawless to the very last detail, while the sofa's availability in a variety of widths adds yet further to its attractiveness. But this is not all: the DS-3 can be extended with corner and extension elements to create a perfect little living environment. One so peerless that it maintains its intrinsic integrity while radiating a new voluptuousness of design that conveys a deep-seated aesthetic appeal.

The DS-717 is the unequivocal expression of simplicity of form and unsurpassed functionality melded smoothly in a unique symbiosis of delight. In addition to the chair - with or without armrests - the same series also includes a barstool and lounge chair. All the chairs follow the same idea from Claudio Bellini, based on his understanding of what the precision mechanics of seating demands of design: the ultimate in comfort! The seat shells of the chairs are unalloyed ergonomic perfection - a rousing success for this innovative designer - while the chromium-plated steel tubing is the non-plusultra in shape. In the DS-717, seating becomes an act of sensuousness linked with unparalleled comfort. But seating can only be truly good when - in addition to aspects such as technology, material, ergonomics and tactility - it also explores human momentum and incorporates this as well. The work of Claudio Bellini does so in a manner that is unequalled today, thanks to his conviction that design in the final analysis serves but one purpose: to provide matchless quality - and to do so without compromise.

DS-165 is not a sofa. Nor is it a sofa group. And it is certainly not a neatly arranged row of armchairs. What it is a matchless seating environment that calls to mind the great masterpieces of landscape gardening. Or a perfectly fashioned town en miniature. In his inner eye, Hugo de Ruiter envisaged an unending play of possible additions and variations when he put his concept for the DS-165 down on paper. The result is a new design for contemporary society in its ever-growing quest for the structures of security in the midst of the breakneck change of information technology. The adjustable backrests enable new seating positions to be achieved at will. And thanks to the arrangement of rectangular seating elements, the sofa can develop to fit every living area as if it were a growing organism. You want to watch TV. Your husband wants to write a report on his laptop. Your son is engrossed in the final pages of a thrilling novel, while your daughter is teasing the cat. And all that is happening on the self-same sofa but you're not all sitting there in a straight row; instead every member of the family is in a different position with their bodies facing in different directions. In a nutshell: you can turn through 360 degrees on DS-165, with the armrests following on smoothly as required. It heralds in a rediscovery of the pleasure of adapting life to one's prevailing mood.

The DS-1064 can be compared only with the DS-164, since it hails from the same family and from the same creator Hugo de Ruiter. It is neither sofa nor suite; it is most surely not a row of neatly arranged seating elements. DS-1064 is a living environment that - looked at surrealistically - resembles a little city of seating. Its technology is a stroke of genius that has been elaborated from the DS-164. This means that its backrests can be moved easily to virtually any position desired. Added to this, its expanded modular system of seating elements affords possibilities of constructing a living environment to meet one's own very individual requirements. This enables owners to create designs that reflect their mood of the moment and to alter them to keep abreast of every change they undergo. This makes for a tiny island of peace and security - not at the end of the world, but at our very feet so that we can revel in a paradise of seating in our very own living rooms.

The new bed collection from the house of de Sede celebrates the rediscovery of divine sleep and thereby redefines that old saying about "making your bed and lying on it". This is thanks to a design principle that follows closely in the footsteps of the DS-164 and DS-165 sofas - both of which already enjoy cult status. The bed-heads, design Hugo de Ruiter, can be adjusted to precisely the right position for every occasion: from front to rear, from left to right. This makes it a true premiere in bed design. The DS-1164 and DS-1165 models guarantee that any hint of boredom in the bedroom is most definitely a thing of the past. These beds bear eloquent witness to how daring design can play delightfully with sensuality to conjure up unique new vistas for the human imagination. Added to this comes an intriguing choice of shapes, since the beds are available in rectangular, oval and circular versions. But the practical element has not been forgotten: standardised elements can be used for the slatted frames and mattresses thus allowing customers to choose their beds' "inner selves" to suit their own individual requirements. The overall concept of the DS-1164 and DS-1165 has something approaching the monumental while at the same time it expresses the sense of snug cosiness that we all seek. These beds provide the ideal spot for virtually untrammelled dreaming - both by night and by day.



 Further info about older products are available in MIFF 2006 and MIFF 2007  


de Sede AG
Oberes Zelgli 2
CH-5313 Klingnau
Tel. +41 56 268 01 11
Fax. +41 56 268 01 21
www.desede.ch
 
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in cooperation with:
Martin Rance




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