Foreing designers for the Driadestore collection 2005. For the Piacenza-based design brand, today, the entrepreneurship – and not the creativity – is the added value of the made in Italy. This year Driadestore invents a collection of furniture and decorating accessories to sit, sleep and eat on. The designers participating in the project are Philippe Starck and a series of others from the latest generation: Xavier Lust, Christophe Pillet, Miki Astori e Sebastian Bergne. Each with his own personal poetics, collaborate as a team to create well-designed products for everyday use, attentive to industrial manufacturing logic without forgetting the traditional skills of handcraftsmanship.
The collection is particullary characterized by using different materials and manufacturing techniques, which run from industrial to the artisanal; polymers, colored glass and metal, industrially worked, go hand in hand with wood, manually woven wicker and leather upholstery. The aim is to render "livable", comfortable and full of humanity a home that is completed with objects whose fine design is allied with affordable price. Colours dominate – almost like a common denominator for the collection –, obeying the logic of a project that is therefore as elastic and dynamic as young people.

The Driadestore news of this year are:

Extra Chair, the polypropylene stackable seat by Xavier Lust – also available today in pink and orange – with its features variable leg design, similar to a twist, taking the leg from square on the floor to triangular.

Toy armchair is still the Driadestore bestseller. Today the polypropylene stackable armchair by Philippe Starck is available in the following colours: yellow, orange, grey, white, red, green, mustard yellow.

Lightweight and enveloping, with a transparent polycarbonate body revealing the dense grid of the crisscross ribbing that makes it rigid and designs it, Meridiana, is the thousand facets seating by Christophe Pillet. The easy chair available in six versions: chromed steel structure and polycarbonate shell transparent, solid white colour, smoke grey, ruby red or solid black. In addition to the high stool and dining-room chair there is now also Meridiana Office, a version on castors available in new colors, too: translucent red, black and traslucent smoky grey. Chromed steel structure and polycarbonate shell.

Deauville is a new monobloc armchair in polycarbonate designed by Christophe Pillet. The chair is injection-molded by means of a complex die in hardened and tempered steel, one of the most complex that Driade has ever made. Its stackable body was inspiredby thirties shapes.

The Lord Yo armchair by Philippe Starck comes this year with a new leather cover, added to the cotton and piquet versions, in white, black and havana colours. The stackable easy chair has an aluminium structure and anodised aluminium legs.

To realize Kissi Kissi, the new cafè table shaped like a sandglass by Miki Astori, Driade has used the blown plastic technology. The blowig process is a technique midway between injection-molding (to which it is a similar in cycle speed) and rotational casting, with which it shares the ability to make completely hollow shapes. To guarantee perfectly flat tops, the table was made in two parts, the base and the top. They are assembled with mechanical couplings making it possible to insert a sand counterweight that guarantees stability.

Tikka Table, a family of tables in extruded aluminium, confirms Miki Astori's exploration of streamlined furniture whose beauty lies in the exact proportions of the elements, care for construction details and select materials.

Driade was one of the first Italian companies to work with Ron Arad. Today, a master of the explorative design, returns with a project that right from its name Mt – pronunced exactly like Empty in English Empty – is a tribute to the first one. Mt is a new set of seating elements with an innovative character, once again born from experimentation with materials. For these seatings Driade has utilized a two-colour polymer plastic obtained through rotational casting, which Ron Arad has tried to dematerialize by creating unexpected hollows in the shape. The very thick polyethylene (approximately 12 mm rather than the usual 6) is, in fact, clipped on the sides by means of sophisticated "smart" robots that work on five axes, adapting theoretical tracings to real piece dimensions. This family of seating elements consists of the Mt1 armchair, Mt2 sofa and Mt3 rocking chair, which can also be used outdoors.

Inspired by Rip Kirby comic strips, Romeo y Julieta – a sofa and armchair upholstered in red leather featuring ironically caricatured profiles – the interesting proposal by Sebastian Bergne.

Finally the 2003 lucky project, Phantom – indoor sofa in green translucid fluorescent PMMA with latex and polyester cushions and chromed steel structure designed by Peter Emrys-Roberts – also tis year is exhibited in the Driadestore collection.

Driadestore by Driade
Via Padana Inferiore, 12
29012 Fossadello di Caorso – Piacenza
tel. +39 0523 818618

 INDEX 2005 



In cooperation with:
Aurora Mendez Derri