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 MACEF 2007. MASSIMO MARTINI DESIGN AWARD: CERAMICS FOR BREAKFAST


After a great 2006 marked by a significant increase in the number of visitors Macef, the International Home Show, continues its tradition of inaugurating the 2007 Milan trade fair season.
This edition, which helded from 19 to 22 January at FieraMilano, hosted 2,611 exhibitors, including 680 from abroad, in 135 thousand square metres of exhibition space.

The Macef Design Award - in its eighty-second edition of Macef January -, is dedicated to Massimo Martini, the founder of the show, who was recognized by the Italian Government for services to industry.
The theme of this year's Competition was: Ceramics for breakfast... brunch, lunch and dinner, and was aimed at designers wanting to design ceramic objects for the table - place settings, salt cellars, vases, bottles, tea sets etc. - using terracotta and china, stone, lacquer and all those materials extracted from quarries and/or fired in the kiln.
The competition was organized with the collaboration and consultancy of the Designboom site/portal, coordinated by Luca Trazzi.

It is to be noted that over the years, Macef's Massimo Martini Design Award has become an important appointment for relations between young designers and the business world.
For example, the winner of the last edition, Nicolas Le Moigne of Switzerland, saw his clever idea - the project was called Watering Can; and was made from a plastic mineral water bottle that won over a field of around 2.400 entries - promptly adopted by the leading company: Viceversa.

Talk about success! The over 5.000 projects sent from 93 countries on five continents, with an unprecedented success.
Success on a world-wide scale: after the 672 projects submitted by Italian designers, 370 came from France, 307 from the USA, 299 from the United Kingdom, 208 from China, followed by Portugal with 201 projects, Spain with 176 projects, India with 159 projects, Israel with 156 projects and Turkey with 143 projects. Near the top of this special list - which is only 13% Italian - we also find Germany, Mexico, Poland, Argentina, Brazil and Holland, where the competition office received at least a hundred projects from each of these countries. With such a wide and varied spectrum it is somewhat redundant to give a list of the countries, but it is worth noting that projects were also received from very far away - Vietnam, Australia, Thailand - and from not particularly industrialized or technologically advanced countries such as Morocco, Macedonia and Iraq.

The jury, comprising designer Aldo Cibic, journalist Nello Martini - son of Macef's founder -, Birgit Lohmann - director of designboom.com - and Enio Capasa - Costume National -, has chosen some 300 of the projects submitted to be featured in a display situated in FieraMilano.


THE WINNERS ARE::

- 1st Prize

George Watson with the project Glide.


- 3 ex equo honorable Mentions

Lidewij Spitshuis with the project Brick-a-Bowl;

Laura Strasser and Milia Seyppel with the project Milk Moments;

Xinhe Jiang and Zhuo Wang with the project Parlez avec moi.


- 10 highly commended Entries

Emilie Baltz with the project Vol;

Chaiyapruk Tongcham and Panatda Manurasda with the project S.O.S.;

Sylvia Lai with the project Object;

Ruth Gurvich with the project Mat;

Aleverson Ecker, Henrique J. Serbena and R. Luiz Pellanda Jr. with the project Booh salt and pepper;

Tony Wong with the project Morning Coffee;

Luis Ramirez with the project Tropics;

Margriet Foolen with the project Nold;

Zhang Zhi with the project Shao;

Chris Kirby with the project Compost Vase.


Participant profiles are as follows: 2,895 are male and 2,106 female; 772 are architects, 2,737 are involved in industrial design, 464 in interior design and there are also 206 graphic designers.

All brought about through the power of the World Wide Web to cancel distances and make the world truly one and close and the power of the young who refuse to be limited by distance or underdevelopment or to exclude themselves in the name of politics.


Macef
www.macef.it


Designboom
www.designboom.com

edited by: 
Federica Capoduri 

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in cooperation with:
Martin Rance

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