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 MACEF 2007: FALL APPOINTMENT WITH STORIE D'AUTORE


Storie d'autore is the event through which Macef – under the direction of the architect, Marco Migliari, co-ordinator of the project –, confronts the capabilities and cultural traditions of the Italian manufacturing areas with inventiveness and design methods, with the aim of engendering ideas for innovative products.

In this second event – 7-10 September; Tuscany, the Marches and Sardinia involved in the work of young designers –, as in a matching pairs game designers and manufacturers' representatives introduced themselves, illustrated their work and formed the associations.

The problems resulting from low cost production in emerging countries, products subject to copying and imitation and local typicalities put in difficulty by changing tastes and consumer habits, make greater efforts in research and innovation all the more necessary. Storie d'autore confronts two cultures: the know-how of the manufacturing areas and the imaginative flair of designers, with the aim of making companies reflect on their ways of thinking, which is the premise for new developments.


The JoeVelluto design group of Vicenza, is proposing a collection of vases designed to have an affectionate relationship with plants: embracing them, talking and listening to them and nourishing them. Another idea, the possibility of using the pottery to write, gave rise to pencils for drawing on urban pavements. In addition, they have come up with terracotta garden seats and a hollow doll which can be filled with water, heated in a microwave oven and held close to feel the warmth.

Paolo Zani, who has great experience and sensitivity with functional and decorative objects for the home, has designed table collections, with very sober, but aesthetically greatly pleasing shapes, using innovative formal solutions for vases, dessert plates, carafes and canisters. The aim is to re-interpret traditional Tuscan tableware traditions to meet the new aesthetic and functional demands of the Italian and international markets.

The Japanese designer, Kazuyo Komoda, who has lived and worked in Italy for many years, has proposed two innovations: a traveller's diary in which to insert tickets, bookings, a jotter and notebooks for meetings, which can be assembled to form a dossier. She has also created covers for ordinary diaries using embossed cardboard or combinations of leather and material.

When Roberto Giacomucci's experience in designing with different materials was put to the test with one of traditions of the Marches as represented by the silver-plated objects, he created personal jewellery items – rings, earrings, necklaces – that can be lit up from within by LEDs to encourage the use of silver objects also by younger people. In fact, the different types of lights and colours can give expression to a personal language. In addition, he is experimenting with galvanized silver plating on different materials to create accessories for clothing and leather.

Alessandra Baldereschi designed the collection Scatole da regalo and Magia glasses.

Finally, Sardinia's weaving industry, is confronting the ideas of Annalisa Cocco and Roberta Morittu, who want to use traditional Sardinian artistic and production skills to create products aimed at the wellness centres which are growing in popularity in hotels and spas. Their idea is for a set consisting of a robe, mat for treatment beds, slippers and a multi-purpose bag characterized by extreme simplicity of use and assembly and the tactility of the woven material.


Macef's interest in the production, cultural and artistic realities of the areas which characterize and differentiate the Italian scene is seen as an effective way to promote the value of typically Italian products, which excel not only for the artistic quality and manufacture of the products, but also for their ties with history and places of origin, a treasure to foster in an ever-increasingly standardized global market.


MACEF
www.macef.it
edited by: 
Federica Capoduri 

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in cooperation with:
Martin Rance

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