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 MEDESIGN. MEDITERRANEAN SHAPES
 Design scenarios of future at Genoa


Medesign - whose main objective is to highlight the existing connections between the design and the countries united by the Mediterranean - is an event sponsored by GUD (Genoa Design University) that runs until December 12th in the Borsa di Genova. The exposition - that is part of the official program of events of Genoa Cultural Capital 2004 - consists of eight sections.

Design in the Mediterranean.Words and readings in flux
Curated by Raffaella Fagnoni
An opportunity to reflect on the relationship between the Mediterranean and the design, through interviews, photographs and images, documentary and written texts. Different designers exhibit their points of view - Andrea Branzi, Marti Guixé, Vico Magistretti, Alessandro Mendini, Denis Santachiara, artists like Mimmo Jodice, Studio Azzurro, and criticics includings Gillo Dorfles and Vanni Pasca -; the projects from different design schools will be present, and words and key concepts of the investigation will be explain through testimonials, excerpts and images.

Design in Genoa. The city and design
Curated by Rocco Antonucci
An opportunity to rediscovering the decisive role that Ligurian industry experiencies - and also the regional arts and culture - have played in the birth of Italian design. An exposition of contemporary and historic products, or prototypes and documentary, in which is possible to admire the historical Ansaldo Locomotives or the Torpedo Ansaldo, the Marcello Zizzoli's posters and advertisements, the advertising material for the SVA, the projects for Piaggio by Corradino D'Ascanio, the Oscar Torlasco's designs, the Rodolfo Bonetto's drawings for Elsag and the projects realized by Ettore Sottsass for Ansaldo and also the Piaggio Aero's P180 created by Alessandro Mazzoni.

Contemporary Icons. The purity of identity
Curated by Enrico Piazze
Showcasing symbols and signals from Mediterranean industrial products: Common Objects, "Symbols" of the identity of the place. Over 100 items on display, - from the Vespa by Piaggio to the pieces projected by Alessandro Mendini for Alessi -, flanked by a huge number of everyday items from the most diverse places: cups of tea, teapots, coffeepots, couscoussieres, graters, trays, bags, chairs, beds, seats and perfumes. All the Mediterranean design schools will be participating in this section, launched freely to the search of the design of the routine normality and of the objects that are symbols of their countries. Another aim of this section is Future Scenarios, where there are shown like some products may influence or to suggest future scenarios for Gratì, realized by Ariete and designed by Pino Spagnolo, that in middle east is used as a coconut grater.

Living. The contaminated identity
Curated by Roberto D'Agnino
The fourth section presents two scenarios: today's reality, a strictly local Mediterraneanism, where reflects as develops at present the life of each countries of the Mediterraneam and a "potential new Mediterraneanism", resultant of formal, functional and simbolic interlace. The project Redy-medi will show the products that have already been generated by proximity, closeness and exchanges, and what products will come from increasingly frequent contaminations of Mediterranean cultures. Redy-medi is the result of a critical reconnaissance tour on the multiplicity of experiments conducted by various designers - including Matali Crasset, Marco Ferreri, Dafne Koz, Italo Rota, Patricia Urquiola - and also the result of researches mainly revealed in some items that seems designed between past and present, such as the pieces by Fardi Belkahia, Michele De Lucchi, Josep Llusca, Marco Romanelli.

Emporium. The local product conveys the message of the place
Curated by Vicenzo Cristallo
This section showcases designs focused on local products that become a source of new type of local organization, a resource and strategic element for growth and development, like oil, wine, rice, couscous, biscuits, legumes and vegetables and as well as natural products that are not necessary foods, such as "bombs" from Mount Etna, round meteorites from the volcano that are "processed". Analyzes and illustrates the production chains of local products such as wine or limoncello.

Itineraries. The cultural and tourist heritage
Curated by Stefano Maffei
This sixth section deals with the relationship between design and the Mediterranean cultural and tourist heritage that also becomes an opportunity a new type of territorial valorization, hence a vital strategic resource for development a new model of tourism.

Contaminations. The Mediterranean that unites and divides
Curated by Viana Conti
This section of contaminations visualizes the different routes of exchange of the artistic imagination, many artworks and many artists reflected of the Mediterranean that unites and divides - Damir Niksic, Gentian Shkurti, Tarin Gartner, Plinio Mesciulam, Chantal Michel, Elbeth Boniger, Silvia Levenson, Ines Fontenia, Vladimir Nikolic, Federica Marangoni, Jean-Pierre Giovannelli, Salis-Vitangeli.

Di Point. The city meets with design and art
Curated by Niccolò Casiddu
The last section of this exposition opens towards the city with a plurality of events that will involve visitors with different forms of expresion: design, visual arts, fashion, music and theater. The Di Point are the first tangible achievement of the Medesign: to disseminate the culture of design, and of Mediterranean design in particular by opening new and unexpected cultural scenarios to a vast audience.

MEDESIGN
Mediterranean Shapes
Palazzo della Borsa - Via XX Settembre, 44 - Genova
5 November - 12 December

GUD Genova Università Design
16123 Genova (Italy) Stradone S. Agostino, 37
Tel. + 39 010 2095731 Fax +39 010 2095813
www.gud.unige.it / gud@gud.unige.it

Scientific committee
President: Maria Benedetta Spadolini, Vittorio Garroni Carbonara, Vico Magistretti, Predrag Matvejevich, Vanni Pasca, Alberto Seassaro.

Ideation and coordination
Paola Gambaro, Luca Mazzari, Giuliano Simonelli, Carlo Vannicola.

Curators
Rocco Antonucci, Niccolò Casiddu, Viana Conti, Vincenzo Cristallo, Roberto Dagnino, Raffaella Fagnoni, Stefano Maffei, Enrico Piazze, Francesco Zurlo.

Organization
Nicola Vanessa, Alda Costarelli, Gabriella Daddi, Rita Mariani, Matthew Rice.

Catalogue
Medesign forme del Mediterraneo
Alinea Edizioni

With the Alto Patronato della Presidenza della Repubblica
Comune di Genova
Provincia di Genova
Regione di Liguria
Genova 2004
edited by: 
Maria Angeles 
Fernandez Alvarez 

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in cooperation with:
Umberto Rovelli