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 PROMOSEDIA 2006. XXX INTERNATIONAL CHAIR EXHIBITION


Promosedia – International Chair Exhibition, has celebrated in September 30 years renewing itself and turning itself into an exclusive venue of the “Made in Italy” a completely Italian range of products representing the best in terms of manufacturing and creativity, for which Italians are renowned worldwide - for the international trade.
The primary role at Promosedia 2006 will be played by major international brands along with small and medium sized companies that make up the substance of the Italian furniture industry. The fair will present all destinations of use for chairs, the residential, office and contract segments, and the variety of furnishing elements (tables, accessories, sideboards, etc.) that go along with chairs in the various modes and solutions of living.

It is exactly this extreme diversification what forms the driving force of the event, together with a real opportunity to come to see and touch the products. Again in depth learning and stimulus to confront, interaction, exchange of knowledge and ideas. All this is made possible by the Design Talks: in the previous edition these informal meetings between professionals and young designers attracted not only visitors and entrepreneurs, but also many young students.
On the occasion of the International Chair Exhibition, Udine offers a variety of themed events in the city show rooms: Promosedia Downtown.

Top Ten Awards and Chair of the Year
Exploring the value of ideas and the study and research processes underlying the creation of a chair. This is the spirit of the Top Ten and The Chair of the Year (Residential and Contract cathegories) prizes. These prizes acknowledge the work of exhibiting companies and their designers, committed to innovation and to the creation of products that are a synthesis of technological quality, functionality, research and style.
Every year, the International Chair Exhibition celebrates the most interesting and representative models that are subsequently exhibited at the most important international specialized events, thus providing exhibiting companies with further visibility.

In the 2006 edition the prizes have been assigned to the following firms:
The Promosedia International Design Competition – Caiazza Memorial Challenge
The Promosedia International Design Competition – Caiazza Memorial Challenge is divided into a Public Section, open to architects, designers and design students (from architecture faculties and design institutes) under 40, and a Section by Invitation featuring 6 young emerging talents selected by internationally renowned names in design.
Projects from the Section by Invitation will then be presented in Milan during the Salone del Mobile as the exhibition: The Future In The Present.

Second Edition of The Future In The Present
Selected for Promosedia by three big designers, the protagonists of the 2005 edition of the section by invitation of the competition worked on six extremely different designs:
Caiazza Memorial Challenge
The contest sets to the center of the attention of the early creativeness, the chair.
The winning projects of the contest 2006 have been:



Il Presente del Futuro / The Future in the Present
5 - 10 aprile 2006 - 10.00 / 21.00
Spazio Rossana Orlandi
Via Matteo Bandello 14 - Milano

Promosedia 2006 – Salone Internazionale della Sedia
9 - 12 settembre 2006
Via Trieste, 9/6 - 33044 Manzano (Ud) Italia
Tel.+39 0432 745611 r.a.
Fax +39 0432 755316
www.promosedia.it
edited by: 
Mariagiulia Graniti 

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