BUT WHERE HAVE THE INVENTORS GONE? LORENZO DAMIANI



Lorenzo Damiani / 100% / 2009 / by L.B.B.PLASTIC  previous next 
Adhesive tape and silk ribbon with «100% recycled gift = 100% sustainability» printed on it, to be used in wrapping/packaging recycled gifts. For Lorenzo, functions arise from behavior and both functions + behavior lay the foundation for this project. Lorenzo studies behavior, even those less "strict" and therefore more human, such as giving a gift already received. But as we know, he does not like facades, thus the invention of a tape designed to give dignity and sincerity to a package containing a recycled object. Simply means: I don't like it, I don't need it, You may like it, You may need it. At the basis of this project is a belief much more important than merely recycling (a process long, complex and energy expensive), the durability (the «use-chain» = passing from one person to another in time) which is basically the only true form of ecological reuse.
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